Overtake the Snapchat or Instagram account – it is a common trend that a celebrity takes over a brand’s account for a limited period of time.From the engineers who helped put everything in place – to the artists doing their rehearsals, this will only make your audience feel more excited and included. Create behind-the-scenes content – there’s nothing wrong about letting followers know about the hard work you and your team have put in creating this event.Provide a sneak peak and Teaser – this is a great way to keep your audience intrigued and interested in your event while creating awareness within the possible attendees.Like any other event we have three main phases: Pre-event marketing, Live marketing and Post-event marketing How can you make use of the Stories in order to promote your event? In this article I am going to talk about what are the best practices and uses of both Snapchat’s and Instagram’s stories. While Instagram is great in bringing awareness of an event within their 600 Million user base, Snapchat is perfect to create content and especially post event marketing material. Instagram’s users are mainly over 24 years old and spend around 15 min a day browsing while 60% of Snapchat’s users are under 24 years old and spend an average of 30 min per day creating content.

I suppose that until now, we are all familiar with Snapchat and Instagram and how they became an essential tool in event marketing.Įven though Snapchat is losing market share since the launch of Instagram’s stories, it seems that the two are slowly taking different directions regarding the market segmentation and the user’s behavior while using the app.

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